Step 5: User Interviews
Synthesis of Existing Research
Table of various FRA rescues – comparison. Try to understand how organizations differ in: size, logistics, org structure, recipients & stakeholders, values & priorities, needs & challenges. Determine different profiles/buckets. Make journey maps more visual.
Synthesis of New Research
Share Results: User Interviews
Solicit feedback & share results of this round. Feedback on outcomes from all activities. Promote transparency of the process.